The Sprint to the First Page of Google
If you have ever looked into hiring a digital marketing agency to do SEO for your business, you have probably heard the words “SEO is an investment for your business’ future.”
Whoever said that is right. I’ll explain why.
I used to have a client who is a Realtor and hired me to make their website and then do SEO. After about a year his website was ranked on page #1 of Google in the 3rd spot from the top.
This was an incredibly competitive search space where million dollar companies like realtor.com and Zillow also competed for the keywords( while we were not working with a budget anywhere close to that size).
To get where we where on the search engines was incredible. What a feat! He was now getting the traffic to his website that he wanted!
It’s an SEO Marathon, Not A Sprint
So what happened? We got to the top of the first page of Google. So he cancelled our SEO service for his website.
Makes sense right? Well unfortunately to so many it may seem logical.
We tried to explain that especially in this competitive real estate space his website needed to stay relevant and updated.
He declined, saying it was no longer a good use of his marketing spend.
Fast forward a year later and that same web page that ranked at the top of page one on Google is now buried on page 3, and gets almost no clicks.
At the end of the day you wouldn’t buy a car, pay it off and then stop paying for maintenance on the car. That would be pretty silly.
This makes me sad. So many people are able to sprint to the top of the search results for their desired keywords. But after that you need to pace yourself and keep going. Especially if you’re in a competitive keyword search results space.
Why you ask?
If you don’t your competition WILL find a way to outrank your web page. Plus Google updates it’s algorithm constantly and if you don’t stay on top of it you will inevitably fall from your desired position.
Interested in the Marathon?
If your website needs help with SEO and you’re ready to start getting measurable results, we are happy to team up with you.
First thing we do is keyword research. We find keywords that are relevant to your business, AND people are already searching for.
We then create a game plan tailored to best suit your SEO needs.
Once the strategy is being implemented we monitor the results and send you analytics reports on a regular basis so you can stay informed!
